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This guide covers private AI model hosting with production-focused examples and trade-offs.
Bedrock is the right default until it is not. Custom weights, hard residency, sub-80ms p95 autocomplete, or air-gapped training artifacts force private hosting. The unfair advantage is a blunt decision tree — SageMaker real-time / async / JumpStart vs Bedrock — so platform teams stop debating vibes and ship the constraint that actually binds.⚡ TL;DR: Stay on Bedrock unless you need custom weights, residency outside Bedrock regions, or latency/throughput Bedrock cannot meet. Prefer SageMaker real-time + PrivateLink; keep Guardrails/IAM wrappers either way. Revisit quarterly. Pair with SageMaker JumpStart vs Bedrock and AI Coding in VPC.
Decision tree (bind on the first true) — private AI model hosting
text
1. Need weights you train/own that Bedrock Custom Model Import cannot serve?
→ SageMaker (or self-managed GPU) with your artifact + CMK
2. Data residency / sovereign region without Bedrock model access?
→ Private hosting in that region; deny cross-region invokes via SCP
3. Hard p95 < Bedrock floor for your token shape (measure, don't guess)?
→ SageMaker real-time + provisioned concurrency / Triton
4. Otherwise
→ Bedrock (+ Prompt Management, Guardrails, inference profiles)
python
❌ “We host everything privately for control” with no residency or latency proof — you buy ops tax for free.
# policy/hosting_choice.py
from dataclasses import dataclass
@dataclass
class Constraints:
custom_weights: bool
residency_ok_on_bedrock: bool
p95_ms_budget: int
bedrock_p95_ms: int # measured on canary
def choose(c: Constraints) -> str:
if c.custom_weights:
return "sagemaker_realtime"
if not c.residency_ok_on_bedrock:
return "sagemaker_or_onprem"
if c.p95_ms_budget < c.bedrock_p95_ms:
return "sagemaker_realtime"
return "bedrock" # ✅ default
SageMaker real-time pattern that does not leak
yaml
Wrap invokes with the same secret hygiene and audit as Bedrock — see Cross-Account Bedrock Access for attribution tags and SCPs.
# infra/sagemaker-endpoint.yaml (conceptual)
EndpointConfig:
ProductionVariants:
- ModelName: coding-assistant-v3
InitialInstanceCount: 2
InstanceType: ml.g5.xlarge
VpcConfig:
Subnets: [subnet-private-a, subnet-private-b]
SecurityGroupIds: [sg-model-only]
# ✅ No public internet; PrivateLink to caller VPC
# ✅ Invoke via IAM authz, not long-lived API keys
Cost and ops reality check
| Dimension | Bedrock | SageMaker RT |
|---|---|---|
| Ops pages | Low | You own scaling, AMIs, CVEs |
| Custom LoRA | Limited / import path | Full control |
| Per-token billing | Yes | Instance-hours (+ idle) |
| Guardrails | Native | DIY or proxy |
Closing checklist
✅ Dos – ✅ Bind on first true constraint in the tree – ✅ Measure Bedrock p95 on your prompts before migrating – ✅ PrivateLink + IAM; no public model endpoints – ✅ Keep audit/Guardrails wrappers on private hosts – ✅ Re-evaluate when Bedrock regions/models expand ❌ Don’ts – ❌ Don’t private-host for fashion – ❌ Don’t skip SCPs that block accidental public exposes – ❌ Don’t forget patch SLAs on GPU AMIs – ❌ Don’t mix tenant traffic without isolation – ❌ Don’t abandon Bedrock Prompt Management habits after movingRelated reading
- SageMaker JumpStart vs Bedrock: When Fine-Tunes Beat Prompting
- AI Coding in VPC: Private Bedrock Endpoints and Secret Hygiene
- Cross-Account Bedrock Access: Platform Teams Without Shared Keys
- LLM Cost Controls: Token Budgets Per PR and Per Engineer
Related: Bedrock Model Distillation: Shrink Coding Assistants for Edge Latency · Bedrock Multi-Region Failover: Survive Model Outages Without Broken UX · Bedrock Custom Model Import: Guardrails and IAM Still Must Wrap
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